For the First Time in Mass Media History, the Speed

question 5

Multiple Choice

For the first time in mass media history, the speed of communication surpassed the speed of transportation with the development of

• A)Radio
• B)The Internet
• C)The movable press
• D)The telegraph
• E)The sound-recording cylinder

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Definitions:

Cue

A signal or prompt that induces a person to act or respond in a certain way, often used in behavior studies, marketing, and psychological contexts.

Response

The reaction or answer provided following a particular stimulus, inquiry, or situation.

Reinforcement

In the context of behavior, it is the process of encouraging or establishing a pattern of behavior through rewards or consequences.

Stimulus Discrimination

The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.