Which of the Following Was Not One of Sylvester "Pat

question 26

Multiple Choice

Which of the following was not one of Sylvester "Pat" Weaver's strategies for forcing advertisers to relinquish some of their power over television programming?

• A)The introduction of magazine shows like the Today show
• B)The development of television specials, such as TV versions of Peter Pan
• C)The development of shorter ads to be sold to individual sponsors, known as spot ads
• D)Decreasing the length of TV programs, allowing for fewer advertisements to go to any one sponsor

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Definitions:

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driven by needs, desires, and ambitions.

Self-Esteem

A person's overall subjective emotional evaluation of their own worth.

Attitude

A psychological construct representing an individual's positive or negative feelings and predispositions toward an object or situation.

Negative Messages

Communications that convey displeasing, disappointing, or otherwise unfavorable information to the receiver.