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Water availability per person is expected to increase within the next 50 years.
Brand Managers
Professionals responsible for developing and maintaining the image, products, and strategy of a brand.
Subcultures of Consumption
are groups of individuals who exhibit shared commitments, behaviors, or preferences around specific brands or consumption activities, differentiating them from the broader culture.
Collective Identity
The shared identity of a group, which can bind members together and distinguish them from others.
Consumer Tribes
Groups of people who share similar interests, values, or lifestyles, significantly influencing each other's consumer behavior and brand preferences.
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