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In deep water,a wave is not really migrating but is transferring energy through the water in simple cyclic undulations.These waves are called
Fear Appeals
Marketing messages that evoke fear to motivate consumers to engage in a desired behavior, often used in public health campaigns.
Emotional Appeals
Marketing strategies designed to elicit emotional responses from consumers, hoping to influence their attitudes or behaviors towards a product or brand.
Cognitive-Avoidance Appeals
Marketing strategies aimed at changing consumers' behaviors by emphasizing the negative outcomes of not using a product or service.
Resonance
A phenomenon where a message or content deeply connects with individuals on an emotional level, often leading to a strong reaction.
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