Investigations of Supposed Backward Messages on Rock Records Indicate That

question 73

Multiple Choice

Investigations of supposed backward messages on rock records indicate that

• A) such messages are perceived consciously and they exert strong and lasting effects on behavior.
• B) people resist such messages and generally do exactly the opposite of what the messages tell them to do.
• C) if such messages are present, they have no detectable effect on our behavior.
• D) such messages are perceived unconsciously and they exert strong and lasting effects on behavior.

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Definitions:

Factor Analysis

Factor Analysis is a statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.

Single Trait

Refers to focusing on one characteristic feature of an individual or system for study or analysis.

Normal Curve

A symmetrical, bell-shaped curve that describes the distribution of many types of data; most scores fall near the mean (about 68 percent fall within one standard deviation of it) and fewer and fewer near the extremes. Also called a normal distribution.

Standardization

Defining uniform testing procedures and meaningful scores by comparison with the performance of a pretested group.