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Cigarettes that advertise "low nicotine" can nevertheless deliver high nicotine, depending on
Situational Crisis Communication Theory
A framework that suggests strategies for organizations to communicate effectively during a crisis, based on the nature of the crisis and the organization's prior reputation.
Respond Quickly
The ability to act or reply without delay in reaction to a situation or request.
Crisis
A critical, unstable, or pivotal time or situation in which a significant change is impending, often presenting a considerable challenge or danger.
Promising Results
Initial outcomes that suggest future success or effectiveness, often used in the context of research or experimental studies.
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