People Listening to a Message on a Topic That They

question 16

Multiple Choice

People listening to a message on a topic that they consider of little importance will probably follow the __________ route to persuasion.

• A) dissonant
• B) central
• C) cognitive
• D) peripheral

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Definitions:

Probabilities

The measure of the likelihood that an event will occur, usually expressed as a number between 0 and 1.

Behavioral Scientists

Researchers who study the actions and behaviors of humans or animals to understand psychological and societal mechanisms.

Classical Decision Theory

A theory that assumes decision-makers have complete information and can rationally evaluate options to make optimal choices.

Cognitive Limitations

The boundaries of human capability in processing information, making judgments, and solving problems.