Examlex
Which statement is TRUE?
Lead Initiation
The process of identifying and beginning contact with potential customers or clients.
Leads
Potential customers who have shown interest in a company's products or services, often considered the first step in the sales process.
Prospects
Potential customers or clients who have been identified as having the interest and ability to purchase a product or service but have not yet made the transaction.
Qualified Prospects
Potential customers who have been evaluated and deemed likely to purchase, based on specific criteria such as need, ability, and authority to buy.
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