Examlex
In general, expansions are characterized by:
Conversion
Conversion is the process by which an interested party or lead takes a desired action, such as making a purchase or signing up for a service, often considered a key metric in marketing effectiveness.
Social Commerce
A subset of e-commerce involving social media and user contributions to assist in online buying and selling of products and services.
Social Interactions
The process by which individuals act and react in relation to others within the social structure.
Social Skippers
Individuals who actively avoid social media advertisements or content by using ad blockers or skipping ads.
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