Use the Following to Answer Question

question 166

Multiple Choice

Use the following to answer question:

-(Table: Production Possibilities Schedule II) Use Table: Production Possibilities Schedule II.If an economy is producing at alternative W,the opportunity cost of producing at X is _____ unit(s) of consumer goods per period.

• A)0
• B)1
• C)4
• D)18

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Definitions:

Multiproduct Branding

A branding strategy in which a company uses one name for all its products in a product class.

Multibranding

A branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment.

Private Branding

A branding strategy used when a company manufactures products but sells them under the brand name of a wholesaler or retailer. Also called private labeling or reseller branding.

Mixed Branding

A branding strategy where a firm markets products under its own name(s) and that of a reseller because the segment attracted to the reseller is different from its own market.