According to the Interest Rate Effect, an Increase in the Price

question 255

Multiple Choice

According to the interest rate effect, an increase in the price level causes people to _____ their money holdings, which _____ interest rates and _____ investment spending.

• A) increase; increases; decreases
• B) decrease; increases; decreases
• C) increase; decreases; decreases
• D) decrease; decreases; increases

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Definitions:

Marketing Messages

Promotional messages that usher potential buyers through the purchasing process without asking them to make an immediate decision.

Sales Messages

Promotional messages that encourage potential buyers to make a purchase decision then and there.

Selling Points

The most attractive features of a product or service.

Benefits

Advantages or positive outcomes that result from a particular action, policy, product, or service.