Use the Figure to Answer the Question

question 26

Multiple Choice

Use the figure to answer the question.

What is the name of the functional group shown in the figure?

• A) carbonyl
• B) ketone
• C) aldehyde
• D) carboxyl

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Definitions:

Operational CRM

Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.

Back-Office

Refers to the administrative and support personnel in a company who are not client-facing, involved with functions such as accounting, IT, and human resources.

Customer Acquisition

The process of bringing new customers to a business through various marketing and outreach strategies.

Operational CRM

Refers to the components of CRM (Customer Relationship Management) that deal with direct interactions with customers, including service, support, and sales automation.