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Successfully Creating Innovations Through Internal Means Requires

question 27

Multiple Choice

Successfully creating innovations through internal means requires:


Definitions:

Question Mark

In the context of business, a Question Mark refers to products in the Boston Consulting Group matrix that have low market share in high-growth markets, indicating uncertainty.

Boston Consulting Group

A global management consulting firm known for its expertise in business strategy, including the development of the growth-share matrix, which helps companies with portfolio management.

Stars

Objects in space consisting of hot plasma emitting light, or in a business context, products or business units with high market share in fast-growing industries.

Dogs

In the context of the BCG Matrix, business units or products that have low market share in a mature, slowly growing industry, suggesting they may generate just enough cash to maintain themselves.

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