A Licensing Agreement

question 6

Multiple Choice

A licensing agreement:

• A)occurs when two firms agree to share the risks and the resources of a new venture
• B)allows the fastest access to a new market
• C)allows a foreign firm to purchase the rights to manufacture and sell a firm's products within a host country
• D)is often called a greenfield venture

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Definitions:

Product-Development Team

A group of individuals, often cross-functional, working together to develop new products or improve existing ones.