Franchising Is a Particularly Attractive Strategy in ____

question 17

Multiple Choice

Franchising is a particularly attractive strategy in ____.

• A) competing more effectively within the traditional passenger aircraft market
• B) developing new marketing processes
• C) large firms with dominant market share
• D) fragmented industries

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Definitions:

Entry Barrier

Product or service feature that customers expect from organizations in a certain industry; an organization trying to enter this market must provide this product or service at a minimum to be able to compete.

Bank

A financial institution licensed to receive deposits, offer loans, and provide various financial services to individuals and businesses.

Buyer Power

The influence that customers have over a producing industry, often determining the market value and ensuring that services and products meet their needs.

Buyers

Individuals or entities that purchase goods or services for personal use or organizational needs.