Quality Involves

question 69

Multiple Choice

Quality involves:

• A) either meeting or exceeding customer expectations in the goods and/or services offered.
• B) meeting the standards established by ISO 9000.
• C) an assured way to gain competitive advantage.
• D) an association only with differentiation strategies.

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Definitions:

Boomerang Effect

A phenomenon where an attempt to persuade or change behavior results in the opposite effect, often strengthening original attitudes or behaviors.

Systematic Desensitization

Systematic Desensitization is a behavioral therapy technique used to overcome phobias and anxieties by gradually exposing the patient to the source of their fear.

Inoculation

A psychological technique designed to build resilience against persuasive arguments by exposing individuals to weakened versions of those arguments.

Elaboration Likelihood

A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.