Customer Needs Are Related to The

question 24

Multiple Choice

Customer needs are related to the:

• A) characteristics that can be used to subdivide a large market into segments.
• B) set of values exhibited by a group of customers.
• C) use of core competencies to implement a strategy.
• D) benefits and features of a good or service that customers want to purchase.

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Definitions:

Benefits

Advantages or positive effects that something provides, often used in the context of employment perks or product features that meet customer needs.

Extensive Decision Making

A thorough and detailed process of evaluating all options before making significant choices, typically involving substantial investment or risk.

Buying Decision

refers to the process or outcome when a consumer or organization chooses to purchase a product or service after considering various factors.

Low-involvement Products

Goods that require minimal thought and effort from the consumer before purchase due to their routine nature or low price.