A Firm Successfully Implementing a Differentiation Strategy Would Expect

question 57

Multiple Choice

A firm successfully implementing a differentiation strategy would expect:

• A) customers to be sensitive to price increases.
• B) to charge premium prices.
• C) customers to perceive the product as standard.
• D) to automatically have high levels of power over suppliers.

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Definitions:

Involuntary Response

A reflex or action that occurs automatically without conscious thought, often as a result of a stimulus.

Allele

A variation that makes a gene different in some way from other genes for the same characteristics. Many genes never vary; others have several possible alleles.

Gene

A unit of heredity made up of DNA that is located on a chromosome and can influence physical or behavioral traits, and can be passed from one generation to the next.