The Integration of a Cost Leadership Strategy and a Differentiation

question 51

Multiple Choice

The integration of a cost leadership strategy and a differentiation strategy leads to a competitive advantage because:

• A) the managers have greater flexibility in the actions they can take.
• B) different firms need different types of strategies to be successful.
• C) it allows the firm to offer two types of value-some differentiated features and a relatively low cost.
• D) one strategy is not enough for most large firms.

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