When a Firm Such as Harley-Davidson Has a Strong Brand

question 57

Multiple Choice

When a firm such as Harley-Davidson has a strong brand name,it is challenged to:

• A) develop another source of competitive advantage.
• B) exploit the brand name as a competitive advantage.
• C) develop new bundles of resources to be used to gain a competitive advantage.
• D) identify new core competencies in the firm.

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Definitions:

Human Species

Refers to Homo sapiens, the only surviving species of the genus Homo, characterized by higher mental capacities, bipedal locomotion, and complex social structures.

Genetic Variation

The differences in DNA sequences among individuals within a population or species.

Traditional Categories

Established classifications or divisions in society or in various fields of study or activity, based on custom, convention, or historical precedent.

Race

A social construct used to categorize humans based on physical traits, ancestry, or social identity, despite the biological insignificance of these differences.