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Competitive advantage typically comes from:
Social Exchange Theory
A hypothesis positing that actions within a society stem from a transactional process designed to optimize advantages while reducing disadvantages.
Bystander Effect
A social psychological phenomenon where individuals are less likely to offer help to a person in need when other people are present.
Commotion
Disturbance or turmoil caused by a large amount of noise and confusion.
Social Exchange Theory
A sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits.
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