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question 70

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Describe the physiological basis for the senses of taste and smell, including receptor types and stimuli.
Comprehend how sensory adaptation and attention affect perception.
Analyze the psychophysical concepts of hue, brightness, and their auditory analogs.
Understand the role of the central nervous system in sensory processing and perception.

Definitions:

PR Return

Public Relations Return, or PR Return, measures the outcomes and effects of PR activities in terms of visibility, public perception, and value generated for an organization.

Harold Burson

A prominent public relations professional, co-founder of Burson-Marsteller, a leading PR agency.

Dan Edelman

Dan Edelman was the founder of Edelman, the world's largest public relations firm, known for innovating many PR practices and strategies.

George Creel

A journalist and politician who led the Committee on Public Information, a government agency during World War I which aimed to influence U.S. public opinion regarding the war.

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