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question 75

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Use the following to answer questions :
-brahman


Definitions:

Communication Channel

The medium—print, broadcast, the Internet—that carries the message.

Medium

A means or channel through which something is communicated or expressed, such as language for ideas, or media like television and radio for information.

Rule-Of-Thumb Method

A heuristic process or guideline that simplifies decision-making without guarantees of accuracy or comprehensiveness.

IMC Budgeting

Involves allocating financial resources for Integrated Marketing Communications, ensuring a strategic mix of advertising, sales promotion, public relations, and direct marketing efforts.

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