Use the Following to Answer Questions

question 37

Multiple Choice

Use the following to answer questions :
-cowrie shells

• A)An item of personal property; a term used in reference to enslaved people that conveys the idea that they are subhuman, like animals, and therefore may be treated like animals.
• B)Among the societies of Senegambia, groups of teenage males and females whom the society initiated into adulthood at the same time.
• C)The title of the king of Benin.
• D)A settlement in the western Sahara, the site of the main salt-mining center.
• E)Major branch of the nomadic Berber peoples who controlled the north-south trans-Saharan trade in salt.
• F)Imported from the Maldives, they served as the medium of exchange in West Africa.
• G)Orthodox form of Christianity from Egypt practiced in Ethiopia.
• H)Meaning "People of the Coast," the term used for the people living along the East African coast and on nearby islands.
• I)Enslaved Africans' horrific voyage across the Atlantic to the Americas under appalling and often deadly conditions.
• J)A collection or batch of British goods that would be traded for a slave or for a quantity of gold, ivory, or dyewood.
• K)A process for exchanging goods in which European ships sent boats ashore or invited African dealers to bring traders and slaves out to the ships.

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Definitions:

Target Audience

A specific group of consumers identified as the intended recipient of an advertisement, product, or campaign, characterized by particular demographics, interests, or purchase behavior.

Product Placement

Inclusion of a product in nontraditional situations, such as in a scene in a movie or television program.

Public Service Advertising

Advertisements intended to promote public welfare and awareness about social, health, or environmental issues.

Marketing Communications

The process of using various communication channels and tools in combination to deliver a clear, consistent, and compelling message about an organization and its products.