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Companies Today May Want to Control the Use of Instant

question 14

Essay

Companies today may want to control the use of Instant Messaging (IM)by their employees. What are three of the techniques they could use to accomplish this?


Definitions:

Content

Information and experiences created and shared through various media to inform, entertain, or engage an audience.

Relative Pull

The degree to which a product, service, or content attracts interest or engagement in comparison to competing options.

Sales Conversion

Sales conversion is the process of turning a prospect or lead into a paying customer, often measured as a ratio or rate in the context of sales and marketing efforts.

Return On Target Influence Model

A marketing model that evaluates the efficiency of influencers by measuring the return on investment from targeting specific influential individuals.

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