One of Two Major Forms of a Human Condition Called

question 14

Multiple Choice

One of two major forms of a human condition called neurofibromatosis (NF1) is inherited as a dominant gene, although it may range from mildly to very severely expressed. Which of the following is the best explanation for why a young, affected child is the first in her family to be diagnosed?

• A) The mother carries the gene but does not express it.
• B) One of the parents has a mild expression of the gene.
• C) The condition skipped a generation in the family.
• D) The child has one more chromosome than either of the parents.

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Definitions:

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.