More Research in the Past Few Decades Has Focused on This

question 87

Multiple Choice

More research in the past few decades has focused on this taxonomy than other taxonomies.

• A)The Leary circumplex
• B)Cattell's taxonomy of 16 traits
• C)The five-factor model
• D)PEN model

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Definitions:

Mass Customization

A strategy that involves producing goods and services to meet individual customer's needs with near mass production efficiency.

Custom Degree Program

An educational program tailored to meet the specific career objectives or interests of a student.

Geoclustering

The practice of grouping consumers or data based on geographical locations and demographics to target marketing efforts more effectively.

Nielsen's PRIZM

A market segmentation research tool that classifies the American population into distinct lifestyle segments to help marketers identify and target their customers and prospects.