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People Differ from Most Other Animals in That

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People differ from most other animals in that


Definitions:

High-involvement Products

Products that carry a high purchase risk or are expensive, thus requiring more thought, research, and comparison from consumers before making a purchase decision.

Limited Risk

Exposures to potential losses that are confined or restricted in magnitude, often through strategies such as diversification or the use of financial instruments like options.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into a hierarchy, from basic physiological needs to self-actualization.

Individual Needs

The specific requirements or preferences of a single person, often considered in healthcare, education, and customer service.

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