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Is a General Term to Refer to Awareness, Thinking, and Other

question 53

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is a general term to refer to awareness, thinking, and other mental acts.


Definitions:

Reactive

Describes a response to events or situations rather than initiating or influencing them.

Customer Needs

The wants or requirements that consumers express to have satisfied by purchasing goods or services.

Black Box Model

A concept in consumer behavior that treats the consumer's mind as a "black box," focusing on the inputs and outputs of the buying process without attempting to interpret what happens inside the mind.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including about potential customers and competitors.

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