Examlex
Scale elasticity refers to changes in:
Consistency and Connection
The principles of maintaining a steady brand image and messaging while establishing meaningful relationships with customers.
Conformity and Connection
The balance between adapting to social norms or group behaviors and establishing meaningful relationships or affiliations.
Naomi Klein
An author and social activist known for her criticism of corporate globalization and the power of brand marketing.
No Logo
A critique of brand dominance and corporate influence on society, emphasizing freedom from branded identities.
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