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Joseph's utility function is given by xA + 2xB, where xA denotes his consumption of apples and xB his consumption of bananas. If a banana cost 50 cents and an apple costs also 50 cents, how many apples will he buy if his income is $10?
Functional Needs
The specific requirements that consumers are looking to fulfill with a product or service.
Psychological Needs
Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.
Habitual Decision Making
A purchase decision process in which consumers engage with little conscious effort.
Unsatisfied Need
A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.
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