Ads with No Informational Content

question 32

Multiple Choice

Ads with no informational content:

• A)waste valuable resources.
• B)are meant to build reputation.
• C)transmit subliminal urges to buy the good.
• D)try to make the customer feel good about herself.

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Definitions:

Emotional Appeals

Persuasive techniques that attempt to influence an audience's feelings to sway their opinions or decisions.

Logical Appeals

Arguments or persuasions based on reasoning, facts, and evidence to convince an audience.

Key Selling Points

Unique features or benefits of a product or service that make it attractive to potential customers.

Practical Advantages

The tangible benefits or usefulness of a product, service, or method in real-world applications.