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Dissonance Theory
A theory that suggests people are motivated to reduce the discomfort (dissonance) caused by inconsistencies between their beliefs and their actions.
Balance Model
A theoretical framework for understanding how different elements within a system maintain a state of equilibrium or balance.
Elaboration Likelihood Model
A theory in social psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change, distinguishing between central and peripheral routes.
Infomercial
A television program that combines information and advertisement to promote a product or service in an informative manner.
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