Compare and Contrast Discrete and Continuous Strategy Spaces

question 56

Essay

Compare and contrast discrete and continuous strategy spaces.

Comprehend the components of marketing plans including target segment size, needs, and marketing mix details.

Identify tools and systems used for collecting data on customer responses to the marketing mix.

Understand the factors to monitor for assessing the effectiveness of marketing strategies and the benefits of CRM systems in this process.

Know the predictive value of post-consumption questions on future consumer behaviors.

---

Definitions:

Amplification Rate

A metric that measures the rate at which content is shared or passed along to others, amplifying the original message's reach.

Marketing Products

Involves the various strategies and activities aimed at promoting and selling a product or service to consumers.

"Hard Sell"

"Hard Sell" refers to aggressive and forceful sales tactics where a salesperson uses direct and insistent approaches to persuade customers to buy a product or service.

"Soft Sell"

A persuasive, indirect, and gentle marketing approach aimed at winning customers over without aggressive sales tactics.