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Market power
Population Size
Population size refers to the total number of individuals or units in the group that a researcher or analyst is interested in studying.
Mass Marketing
Mass marketing is a marketing strategy that involves targeting a large audience with the goal of reaching the highest number of people possible, often employing widespread advertising and generic messaging.
Mass Production
The manufacturing of large quantities of standardized products, often on assembly lines, enabling economies of scale.
Market Segmentation
The process of dividing a target market into smaller, more defined categories based on characteristics like needs, preferences, or identity.
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