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A book vendor can produce a book at a constant MC equal to zero, and its potential buyers have the following reservation prices: $55, $50, $45, $40, $35, $30, $25, $20, $15, $10, $5. What are the unrealized gains from trade if the monopolistic vendor chooses p = $25?
Psychological Pricing
Encouraging purchases based on emotional rather than rational responses to the price.
Seasonal Discount Pricing
A pricing strategy where companies offer discounts on their products or services during certain times of the year.
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