Licensing an Innovation to Another Firm, Rather Than Developing and Commercializing

question 10

Multiple Choice

Licensing an innovation to another firm, rather than developing and commercializing it inhouse, has the following advantage:

• A)Increases managerial control of development and commercialisation.
• B)Reduces the cost and risk of development and commercialisation.
• C)Increases the profitability of development and commercialisation.
• D)Reduces managerial control of development and commercialisation.

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Definitions:

Skill Mastery

The process of becoming highly proficient in a specific skill through practice and learning.

Reflexes

Involuntary and almost instantaneous movements in response to stimuli.

Proprium

A term used in psychology to refer to the aspects of a person's self or identity that are considered central to their sense of self.

Infancy

The stage of human development that spans from birth to the age of two, characterized by rapid physical and cognitive growth.