A Wide Range of Methods and Techniques Are Available for Identifying

question 6

Multiple Choice

A wide range of methods and techniques are available for identifying potential innovations in the external environment.Some of these are more suited to radical innovations than more routine product development.Which of the following techniques is least effective for identifying radical innovations:

• A)Lead user involvement.
• B)Market and customer segmentation.
• C)Focus groups.
• D)Scenario planning.

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Definitions:

Looking-glass Selves

A social psychological concept suggesting that a person's self grows out of society's interpersonal interactions and the perceptions of others.

Looking-glass Model

A concept in sociology that suggests individuals develop their sense of self based on how they believe others perceive them.

Self-concept

An individual's perception and evaluation of themselves, including their beliefs about their own attributes and who and what they are.

Central Self-goals

Objectives or aspirations that are at the core of an individual's identity and purpose, guiding their behavior and influencing their decision-making.