Emerging Viruses Arise by ________

question 39

Multiple Choice

Emerging viruses arise by ________.

• A) mutation of existing viruses
• B) the spread of existing viruses to new host species
• C) the spread of existing viruses more widely within their hostspecies
• D) all of the above

---

Definitions:

Advertising Spillover

The effect that advertising for one product or brand has on another due to overlap in customer base or market.

Cord-Cutting

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.

Streaming Services

Platforms that deliver content over the internet, allowing users to watch TV shows, movies, and other media without downloading them.

Lifestyle Segmentation

A marketing strategy that divides the market based on the interests, activities, and opinions of consumers, to tailor products and communications.