Examlex
ICONs and OCONs:
Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate individuals.
Game Playing Elements
Features or aspects typically found in games, such as points, competition, and rules, applied in non-game contexts to engage and motivate people.
Journey Mapping
A visual representation of the process that a customer goes through to achieve a goal with a company, highlighting key interactions and experiences.
Buying Process
The series of steps that a consumer goes through before making a purchase decision, including awareness, consideration, and decision.
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