Wilton Is Assessing the Lifetime Value of His Customers

question 16

Multiple Choice

Wilton is assessing the lifetime value of his customers. As part of his analysis, he will most likely assess:

• A) The potential for new business
• B) Current advertising costs
• C) Past indirect sales costs
• D) Time delay order processing
• E) All of the above

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Definitions:

Consumption

The use of goods and services by households, constituting one of the major components of gross domestic product (GDP).

Planned Investment

Expenditures that businesses intend to make for the purposes of capital improvements, equipment, or inventory.

Imports

Goods and services purchased from foreign producers by a country’s residents.

U.S. Income

This term describes the total national income earned by residents and businesses within the United States, comprising wages, rents, interest, and profits.