All of the Following Are Disadvantages Associated with a Marketing

question 59

Multiple Choice

All of the following are disadvantages associated with a marketing cost analysis EXCEPT:

• A) The high cost of the data needed for the analysis
• B) The difficulty associated with determining allocation bases
• C) The amount of detail information needed for an analysis
• D) The lack of tangible profit as a result of such an analysis
• E) The need for a sophisticated computer system to perform such an analysis

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Definitions:

White-Collar Crime

Nonviolent crime committed by individuals or corporations in the course of their professional lives.

Street Crime

Denotes criminal activities that occur in public places, typically including theft, vandalism, and violent acts.

Greed

An excessive desire to acquire or possess more than one needs or deserves, especially with respect to material wealth.

Panopticon

A design principle used in prisons, where a single watchman can observe inmates without them knowing whether they are being watched.