After Studying the ""Summary of the Effect of Variables on Salesperson

question 49

Multiple Choice

After studying the ""Summary of the effect of variables on salesperson performance,"" many sales managers find:

• A) Demographic variables are consistently the most important factors
• B) Responsibility among salespeople overcomes weaknesses in other areas
• C) Some traits commonly used to evaluate new recruits have not proven effective in accounting for differences in sales performance
• D) Sociability and self-esteem are negative variables that take away from sales performance
• E) All of the above

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Definitions:

Marketing Strategy

A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers.

Advertising

A paid form of nonpersonal communication transmitted through mass media, such as television commercials or magazine advertisements.

Communication

The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express ideas, thoughts, feelings, etc., to someone else.