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Many sales executives have somewhat mixed feelings concerning what it takes to become a successful salesperson
Market Segmentation
The process of dividing a target market into smaller, more defined categories based on various characteristics, such as demographics, psychographics, or behavior.
Consumer Profiling
The process of creating detailed descriptions of segments of consumers based on their demographics, buying habits, and other factors to better understand their needs.
Sensory Overload
A condition where one or more of the body's senses experiences over-stimulation from the environment.
Schemas
Cognitive structures in psychology that help individuals organize and interpret information, based on past experiences and knowledge.
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