What Are the Determinants of a Salesperson's Performance

question 65

Essay

What are the determinants of a salesperson's performance?

Know the various cost-effective methods of test marketing.

Recognize the necessity of following each stage in the New Product Development (NPD) process for its effectiveness.

Identify the different adopter categories in the product adoption process and their characteristics.

Understand the concept of experiential products and their marketing challenges.

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Definitions:

Depression

A severe recession.

Short Run

A period in economic analysis during which at least one factor of production is considered fixed, limiting the ability of the economy or firm to adjust to changes in market conditions.

Aggregate Supply

The total supply of goods and services that firms in a national economy plan on selling during a specific time period.

Aggregate-Demand Curve

A graph that shows the relationship between the overall price level and the total demand for goods and services in an economy.