Market Planning Is Only Effective If

question 5

Multiple Choice

Market planning is only effective if:

• A) Knowledge discovery is accurate
• B) Companies have at least four customer databases
• C) Neither
• D) Both A and B

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Definitions:

Standard Normal Variable

A random variable that has a mean of 0 and a standard deviation of 1, following the standard normal distribution.

Standard Normal Curve

The graphical representation of a normal distribution that has a mean of zero and a standard deviation of one, used in probability theory and statistics.

Z-score

A statistical measure representing the number of standard deviations a data point is from the mean.

Percentile

An indicator showing the value beneath which a certain percentage of data points in a collection of data lies.