Which of the Following Statements About Major and Key Accounts

question 50

Multiple Choice

Which of the following statements about major and key accounts is true?

• A) Major accounts often require more detailed and sophisticated treatment than smaller customers
• B) Salespeople who handle major accounts typically receive the same or lower commission rates than salespeople who handle smaller accounts
• C) Having major accounts greatly complicates the coordination of selling activities
• D) The trend toward decentralized purchasing has accelerated the development of national and key accounts
• E) All of the above statements about major and key accounts are true

---

Definitions:

Congeneric Merger

Involves firms that are interrelated but that do not have identical lines of business. One example is Advanced Micro Devices' acquisition of ATI Technologies.

Related Businesses

Companies or entities that engage in similar or complementary activities, often within the same industry or market.

Carve-out

A strategic move by a company to sell or spin off a portion of its business or assets.

Corporate Subsidiary

A company that is completely or majority-owned by another company, known as the parent company.