What Coordination and Integration Issue Needs to Be Addressed by Sales

question 17

Multiple Choice

What coordination and integration issue needs to be addressed by sales managers regardless of the sales force structure?

• A) The activities of the sales force must be integrated with the needs and concerns of customers
• B) The firm's selling activities must be coordinated with those of other departments
• C) If the firm's selling tasks are divided among specialized units, all those tasks must be integrated
• D) All of the above
• E) None of the above

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Definitions:

Amazon

A multinational technology company primarily known for its e-commerce platform, along with its ventures in cloud computing, digital streaming, and artificial intelligence.

Subway Restaurants

A multinational fast-food chain known for its submarine sandwiches and salads, operating a large number of outlets globally.

Sandwiches

A food item typically consisting of vegetables, cheese, meat, or other fillings placed between slices of bread.

Preference

The inclination or favoritism toward a choice or selection among various options based on subjective criteria.