The Primary Disadvantage Inherent in the Use of Personal Selling

question 89

Multiple Choice

The primary disadvantage inherent in the use of personal selling as the primary marketing communications tool is its:

• A) Lack of flexibility
• B) Ability to communicate with only a small number of customers
• C) Two-way communication flow
• D) Inconsistency from customer to customer
• E) Ability to be used successfully with other marketing communications tools

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Definitions:

Positively Skewed

A description of a distribution that has a tail extending to the right, indicating a concentration of values on the lower end.

Tail

The far end of a distribution curve, representing the extreme values in a set of data, either on the higher or lower end.

Standard Deviations

A statistic that measures the dispersion or spread of a set of data points relative to their mean.

Mean

The average of a set of numerical values, calculated by summing them up and dividing by the number of values.