Which of the Following Statements About Sales Programs and Performance

question 66

Multiple Choice

Which of the following statements about sales programs and performance is true?

• A) The sales manager must adapt his or her strategies to the existing environment rather than trying to make the environment fit the strategies
• B) The sales program is the one part of the marketing strategy that seldom needs changing
• C) Management should not engage in planning for organizations that operate in volatile environments because their plans would have to be revised or even scrapped frequently
• D) Factors in the internal and external environment can have a strong influence on strategic plans, but not on strategic implementation
• E) Changes in an organization's marketing strategy are unlikely to have any impact on its sales program